ENAMEL drinkenamel.com
Neutral pH formula The base to any fuelling strategy Acid-free flavouring
Coming soon — join the beta

Finally, a sports drink that works
with your teeth, not against them.

Enamel is formulated to keep your mouth in the pH range where teeth can look after themselves — throughout every ride, alongside any gels you already use.

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The research

94%
of elite cyclists brush twice daily
UCL Eastman Dental Institute
49%
still have untreated tooth decay
352 athletes across 11 sports
pH 3-4
the acidity of most sports drinks
Below the 5.5 safety threshold

Source: UCL Centre for Oral Health and Performance, Eastman Dental Institute

Sound familiar?
You do everything right. Your dentist still has bad news.
It's a familiar story for serious endurance athletes everywhere.
You brush twice a day without fail. You floss. You look after your teeth.
You go to your checkup and walk out with fillings, sensitivity, and a bill for hundreds — sometimes thousands — of dollars.
Your dentist tells you the culprit is the carbohydrates and sports drinks you consume during training and racing.

"You really need to cut back on the sports drinks and carbs during training."

— advice that's medically correct, but athletically impossible if you're serious about your sport
Until now, nobody had built a product that meant you didn't have to choose. Enamel is that product.
Why it happens
A double threat your sports drink was never designed to address.
Heavy breathing during training depletes saliva — your mouth's natural pH buffer and first line of defence. At the same time, conventional sports drinks at pH 3-4 wash repeatedly over enamel that has lost its natural protection. The result is prolonged acid exposure on undefended enamel, every ride.
Formulated to support your body. Not compromise your performance.
Enamel's formulation works alongside your body's natural defences — maintaining the oral environment your mouth needs to look after itself, while still delivering the carbohydrates and electrolytes your training demands. You don't have to choose between performing at your best and looking after your long term health.
3.7x
The free calcium of natural saliva
Free soluble calcium is a key mineral your saliva uses to maintain and protect enamel. Higher calcium concentration lowers the critical pH at which enamel begins to dissolve1. Enamel's formula delivers significantly more of it.

Calcium measurement: FEA (Food Entrepreneurship Academy), formulation development · [1] Dawes C. What is the critical pH and why does a tooth dissolve in acid? J Can Dent Assoc. 2003;69(11):722-4.

pH
Neutral pH formula
Conventional sports drinks sit at pH 3-4 — well below the 5.5 threshold where enamel begins to soften. Enamel stays above that threshold for the entire ride.
Defence
Supports your natural defences
Your saliva buffers acid, remineralises enamel, and fights bacteria. Heavy breathing depletes it. Enamel's formulation works alongside it — not instead of it.
Gels
The base to any fuelling strategy
Keep whatever gels you already trust. Free calcium is known to raise the pH threshold enamel can tolerate before acid starts to dissolve it. Replace your water. Keep your gels. Change nothing else.
Formula
Acid-free. Low fermentation.
No citric or malic acid in the flavouring. Low fermentation carbohydrates mean less fuel for acid-producing bacteria. Clean taste. Clean mouth.

The Enamel protocol

Before
Brush
Start your ride with clean enamel and no residual food acids. Your mouth's natural defence is at its strongest before you clip in.
During
Enamel
Enamel's formulation continuously buffers oral pH above the safe threshold. Low fermentation carbohydrates reduce bacterial acid production. Residual acid from gels is neutralised between every dose.
After
Brush
pH has stayed in the safe range throughout. Enamel stays hard. No waiting — brush straight away.
No more waiting to brush after a ride. Conventional sports drinks soften enamel — dentists recommend waiting 30-60 minutes before brushing. With Enamel, pH stays in the optimal range and teeth stay hard — so you can brush as soon as you get home.

"My dentist told me to stop the carbs. My coach told me I needed more. I built Enamel so I could fuel with confidence."

Tim Cutler — Founder · Portland VIC

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